Audience Engagement Research-Vogue Magazine

As a magazine that began in 1892, and still continues to remain relevant to this day, Vogue Magazine must understand how to sustain and market to their audience in a effective manner. They have accomplished this through updating and changing their techniques with the times. I have found a similarity within my target audience and Vogue's through their expansive target population being a large age range, with focus on both men and women. Vogue chooses to market their brand in a inclusive manner, where anyone with a relative interest in fashion can be intrigued by the topics included. As Vogue evolves as a magazine,they have changed how they market their products, from print-based to digitally-based. This can be seen in the primarily print-based magazines they would produce to transitioning to an online platform with their own website and social media outlets, where they can collect income from multiple outlets. They have marketed their product greatly by including young and old influences, from Billie Eilish to Donatella Versache and Audrey Hepburn. They have also changed the way their magazines are stylistically created.

Old Vogue

New Vogue

By transitioning to a more modern style to their magazines, Vogue is able to maintain their audience while keeping up with the times of newer generations. They have also introduced the use of a active and popular Youtube channel, where most of their interviews are posted.

I would be interested in utilizing several aspects of Vogue Magazine's marketing techniques in the form of modernizing their forms of media, while keeping that iconic touch that they are always known for. In the future, I would also be interested in having a Youtube channel to broadcast interviews of individuals involved in sustainable fashion.

Audience Engagement Research-The Frontlash Magazine

The Frontlash Magazine is a independent magazine with several contributors and articles, where the central topic is based in progressive feminism and empowerment. They also utilize the topic of sustainable fashion, which is where I found similar content. This magazine is relatively new, with their recent stardom occurring within the past year. They have marketed their product greatly through the use of social media, such as Instagram, Facebook, and a Youtube Channel. Similar to the previous magazine, FairFashion, they also provide a newsletter immediately after clicking on the page and scrolling. Within their newsletter pop-up, they use a welcoming slogan which allows the audience to feel involved in the community. This magazine utilizes forms of digital media, through the articles and use of online social media.

I have found inspiration through the coloring of their website, with soft hints of orange and white, it is easy to read and comprehend. I plan to use this when putting together my own website, while taking inspiration from their use of media and newsletters. I also want to include the hints of a cleaner outline to their website, along with clever titles to each of their subheadings, such as "Progress a New Way" and "Fashion Get Inspired."

Audience Engagement Research-FairFashion Magazine

FairFashion Magazine is a relatively new publication. They have founded their magazine around a cause for sustainability within the fashion industry, which is where I found the most similarity between my magazine. They choose to market their product through personal interviews between individuals in the industry that plan to switch to a more sustainable way of purchasing clothing, with a major factor being buying a piece of clothing at a higher price to ensure it lasts longer, rather than buying multiple pieces of clothing at a cheap price and having those pieces of clothing last for a month, or less. This concept of utilizing sustainable clothing is the basis of FairFashion Magazine's brand. To market their magazine, they promise a newsletter each week with new sustainable brands to look into and possibly shop from to spread the word. The technique of a newsletter is a form of digital media to keep the consumer in the loop, which allows them to keep their customers for the long-term.

This can be seen in the screenshot above.
I plan to use this marketing technique with my magazine, Environmentally Chic. I am certain that this will continue to keep interested customers with the environmental issue of fast fashion, and how each individual can make a difference to propose a positive solution.

Feedback and Revisions

Based on my feedback and revisions, I have decided to improve on all aspects of my magazine (table of contents, title page, and two-page article), by using a different color scheme with more neutral tones rather than hot pink and black text. I want to use a different program rather than Canva and Google Docs for a more professional finish. I may also use different photos in my final product with more outfits and dimensions/poses.

My Target Audience

Age: 16-65+
Gender: Primarily female
Income Level: low middle to high middle class
Education Level: high school graduate degree/college degree
Personal Interests: environment, fashion, marketing, business, climate change, innovation/new age ideas
My product will be interesting to my audience by gravitating towards two genres: environmental and fashion, and how to be environmentally innovative towards fashion.

Use of Conventions

Through my midterm submission, I have gained the ability to recognize where my magazine stands within the realm of it's own genre. The genre I picked was fashion, and I have conformed to most of the conventions dealing with this genre. For example, the photos I used were of an outfit that my model used to exemplify the cause she was supporting, which was environmental change. However, I challenged the use of conventions within my genre because I intertwined fashion trends with issues of fashion, which is also shown in the title of my magazine, Environmentally Chic. By accounting for both sides of the fashion industry, I am able to use my magazine to represent current social issues. I included a local business, by the name of Fits & Fixtures, which uses upcycling techniques to account for the rise of wasteful fast fashion. I used photos of an outfit that the owner of Fits & Fixtures curated with second-hand pieces. This notion represents the social issue of recycling, and a lack of being environmentally conscious.