Distribution Research-GQ Magazine Videos

As a fashion magazine, directly targeted towards a male audience, GQ magazine has utilized the use of a few advancements in digital distribution. This can be seen in their website, under the section of "GQ videos." By publishing their videos directly onto their website, they are able to creatively include their video style, by using a black and gold color scheme, similar to their magazine color scheme, which contributes to branding. By targeting a male audience, they distribute their videos using more informal, "boyish" titles to their videos. They also primarily include trendy, male celebrities within their videos.

This digital distribution is incredibly effective, especially due to their audience having heavy male influence. I would be able to include this digital distribution into my magazine by creating videos that directly target my audience, meaning it could target individuals that show interest in sustainable fashion and benefiting the environment.