Distribution Research-Vanity Fair Instagram Stories

As a wider-topic magazine, that covers politics, entertainment, celebrities, and fashion, Vanity Fair has adapted ways to distribute their content digitally. Along with their website and social media outlets, Vanity Fair has invested in creating a variety of Instagram Stories for their following, therefore allowing for easy-access to their content at the fingertips of whoever comes across their page. These Instagram Stories include bit-by-bit interviews, news stories, and commentaries on recent topics. By having the stories easily accessible, they have a developed a expansive distribution model, where advertisements for Vanity Fair can pop-up on your feed without directly following them.

I can utilize this distribution method by including examples of sustainable fashion, and inspiring my following to contribute to the environmental initiative.